2014. 12. 01
ASL New VI Brand Image Design


ASL gradually formed its own features and cultural system after more than 10 years of development. With the continuous accumulation and improvement of enterprise comprehensive strength, and the fully connecting with international culture, ASL team decided to abandon the original visual image. The new image system excluded the standard color’s imprison, with emphasis on contemporary black and white for the whole tonal, the collocation form of text messages and symbols become simple, to create a more delicate visual system. Through the simple design and restraint of tone, it interprets ASL’s development trend of internationalization.












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